Senior Counsel

Senior Counsel

(703) 677-3016

[email protected]

Areas of Practice: Trademark Law, Unfair Competition.

Jeffrey H. Greger possesses a wealth of experience as an intellectual property attorney, gleaned from than two decades of practice.  He has focused his practice on trademarks, copyright, and unfair competition matters.  Mr. Greger has first chaired trademark and copyright federal court litigation.  He drafts IP licenses, settlement and consent agreements, and assignments.

Mr. Greger’s legal acumen is trusted by colleagues both domestic and international. He primarily handles matters for clients from Europe, Asia, and Australia.  Matters include trademark responses for Madrid Treaty prosecution, garden variety trademark application filing, prosecution and registration.  He has managed the international trademark portfolios for U.S. clients using his trusted international colleagues. He has assisted with international trademark portfolios of McCormack Spice and Procter & Gamble.  Trademark clearance searches have been a forte since early practice prior to law school. Mr. Greger can conduct trademark registrability clearance searches with pinpoint accuracy, speed, and affordability.  

Mr. Greger is no stranger to federal court civil infringement actions in trademark and copyright matters. He has served as lead counsel in dozens of civil court matters and has represented clients in over a hundred USPTO trademark opposition and cancellation disputes. 

Mr. Greger represents plaintiffs and defendant in the Eastern District of Virginia and offers local counsel services. His contacts across the United States enable him to represent clients in federal litigation across the U.S.  Mr. Greger is admitted and argued in front of the Courts of Appeals for the First, Ninth, and in en banc matter in the Fourth Circuit appeal.

As a seasoned business counselor in trademark, unfair competition law, licensing, and brand protection, Mr. Greger guides clients to reasoned business solutions.  Litigation is path of last resort. Whether representing plaintiff or defendant, cases are settled, compromises reached, and legal costs kept to a reasonable minimum.  His legal experience and former experience as a business owner provides his fundamental basis for seeing the big picture, client’s ultimate goals, and settling litigated matters early if strategies so dictate.

Mr. Greger provides a full range of services in the intellectual proper field include trademark portfolio management, trademark prosecution and registrability, use clearance opinions; maintenance; monitoring and enforcement; licensing; assignments; auditing and portfolio review.

Practice Highlights

Most recent contested cases of note

Federal Court

2022 N.D. Cal. Fed. Ct. St. Andrews Links v. Source and Design – Thwarted international known famous golf course owner from attempting to strongarm Scottish clothing manufacturer from rightful ownership of its UK registration for the mark ST ANDREWS  Defendants Motion to dismiss Granted

2019 Maduka v. Tropical Naturals –409 F. Supp. 3d 337 (E.D. Pa. 2019) published decision Trademark infringement – represented internationally known Nigerian Soap manufacturer – trial -favorable judgment injunction and attorney fees

USPTO Trademark Trial and Appeal Board

2023 USPTO TTAB – Pending – Apple Inc. v.  Zero Density v Apple Inc. representing Turkish software and hardware company as plaintiff and defendant in multiple TTAB oppositions over REALITY -formative trademarks sought by world famous Apple, Inc.

2023 USPTO TTAB Gavrieli Brands v. Kolon  –  Represented and successfully defended South Korean conglomerate Kolon Industries and  defeated Italian manufacturer, owner of TIEKS brand shoes in trademark opposition.  


Faculty Positions

Faculty member for the Virginia State Bar Professionalism Course – 2011-2014

Former adjunct professor of law Franklin Pierce Law School teaching U.S. Trademark Inter Partes Practice



Lecturer, Strategies for overcoming distinctiveness refusals for non-traditional trademarks  –Comparing new examination rules in Japan with the U.S. examination rules. October 2014, Tokyo Japan

Lecturer, U.S. Trademark Litigation and Strategies for Foreign Practitioners October 2016, Bundesverband Deutscher Patentanwälte annual meeting, Heidelberg, Germany

Lecturer, Strategies for combining U.S. Design Patents  and Trademark Product-Shape Registrations in light of Apple v. Samsung. October 2014, Tokyo Japan


New York State University at Oneonta (B.A., Psychology)
Franklin Pierce Law Center (J.D., 1997)

Admitted: Commonwealth of Virginia; U.S. Courts of Appeals for the First, Fourth and Ninth Circuit Federal Courts; the courts of the Eastern District of Virginia, California, Nevada, Georgia, Indiana, New Jersey, Texas, and Pennsylvania.

Faculty member for the Virginia State Bar Professionalism – 2011-2014

Former adjunct professor of law at the Franklin Pierce Law Center teaching U.S. Trademark Inter Partes Practice;

General headings of services for non-patent matters

  • Trademark, Copyright, Trade Secret, Domain names – Clearance, Acquisition,
    Maintenance, and Enforcement
  • Trademark Office prosecutions, actions and proceedings
  • Securing Trademark Rights domestically and internationally
  • Trademark Portfolio Management, Maintenance, Enforcement, and Auditing
  • Domain Name Dispute Resolution – Cybersquatting
  • Risk Reduction Strategies and Protecting Business Intellectual Property Rights
  • Business Counseling and Strategies for Patents, Trademarks, Copyrights and Business Trade Secrets
  • Licensing intellectual property and negotiating business contracts
  • Litigation Representation in Federal District and Appellate Courts and U.S. Patent and Trademark Office

To download a PDF list of Mr. Greger’s Federal Litigation case experience, please click here.